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Premier Equipment

Agriculture Sales Representative

3184 Alps Road, Ayr, ON, N0B 1E0, Canada

CAD $50,000.00 - CAD $100,000.00 /Yr. · Full-time

Within 25 km of Cambridge · About 13.8 km from the city centre

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Job details

Pay: CAD $50,000.00 - CAD $100,000.00 /Yr.
Job type: Full-time
Apply by: Oct 20, 2027
Posted: Oct 20, 2026

Original job description

Overview

Premier Equipment is the largest full-service John Deere dealership in Ontario serving agriculture, lawn care, golf, commercial grounds, and compact construction customers across Ontario. With 20 locations and over 190 skilled technicians, we deliver innovative equipment, expert service, and unmatched support. Since the 1950s, we’ve grown with a clear purpose: To be the best part of our customer’s day by improving their business and lifestyle. Whether it’s solving equipment issues or offering new technology, we’re here to make their day better - and yours too.

It’s an exciting time to join Premier. Come grow with us.

What You'll Be Doing

This role offers a competitive compensation structure designed to reward strong sales performance. The compensation range for this position is $50,000–$75,000 annually, with an on-target earning opportunity of approximately $100,000.

This includes a draw against commission structure, with the draw guaranteed for the first year. High-performing sales representatives have the opportunity to earn commissions that exceed the draw amount, allowing strong performers to increase their total compensation through results. Placement within the pay range is based on skills, experience, and qualifications.

You will be the face of the company in your territory, actively marketing, demonstrating, and selling new and used agricultural equipment. Your role involves promoting a range of company goods and services while keeping customers informed about special promotions and events. You’ll build strong relationships with both new and existing customers by understanding their needs and ensuring satisfaction with our products and services. Staying up to date with industry trends, product knowledge, and attending training sessions and trade shows will help you provide expert guidance and support, ensuring our customers receive the best solutions for their farming and turf needs.

Responsibilities

Market, demonstrate, and sell agricultural new and used whole goods products.
Promote any other goods or services that the Company offers. Be informed of company promotions or special events in all departments.
Profile new and existing customers while ensuring customer satisfaction with products or services.
Keep abreast of business trends that will affect customer purchases.
Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows.
Stay current on product knowledge, features, and benefits of all equipment potentially saleable by the Company.

Qualifications

Competitive self-starter with discipline and goal orientation.
Excellent communication and listening skills.
Strong organization and time management.
Familiarity with farming practices, GPS, and Precision Agriculture.
Knowledge of agricultural equipment and farming communities.
Ability to work rotating weekends.

Preferred

Experience in agricultural sales or customer-facing roles
Familiarity with John Deere products

Education

High School Diploma or Equivalent

At Premier Equipment, we are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We offer accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

#HP01

What's in It for You

At Premier Equipment, we invest in our people and reward their contributions with a competitive and supportive compensation package, including:

Comprehensive Health & Dental Coverage (includes vision and paramedical services)
Company-Matched RRSP
Annual Profit Sharing
Boot & Tool Allowance
Apprenticeship Scholarships
Employee Assistance Program (EAP)
Company Vehicle (for qualifying positions)

Salary Range

CAD $50,000.00 - CAD $100,000.00 /Yr.

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More about this job

Responsibilities

The sales representative will market, demonstrate, and sell new and used agricultural equipment while building strong relationships with customers. They are responsible for staying current on industry trends and company promotions to provide expert guidance to the farming community.

Requirements

Candidates should be self-starters with excellent communication skills and a strong understanding of farming practices and agricultural equipment. A high school diploma or equivalent is required, with preference given to those with experience in agricultural sales or John Deere products.

Skills

Agricultural Sales
Equipment Demonstration
Precision Agriculture
GPS Technology
Time Management
Communication Skills
Market Analysis
Product Knowledge
Goal Orientation

Benefits

Comprehensive Health & Dental Coverage
Vision Care
Paramedical Services
Company-Matched RRSP
Annual Profit Sharing
Boot & Tool Allowance
Apprenticeship Scholarships
Employee Assistance Program
Company Vehicle

Visa sponsorship

Not detected in the job text

Keywords

Agriculture
Sales
John Deere
Equipment Sales
Precision Agriculture
GPS
Customer Service
Territory Management
Marketing
Trade Shows
Product Training
Farming Practices
Relationship Building
Commission
Heavy Equipment

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